I'm Gonzalo, a Peruvian-American brand designer currently at Andre Bean Brand, where I design identities and visual systems across brand, digital, motion, signage, and environmental applications. My work spans logo design, typography, stationery, packaging, and environmental design across a cohesive family of brands, alongside collaborating with The Wharton School at the University of Pennsylvania to help early-stage entrepreneurs develop brand language and visual identity.

My work is driven by a deep curiosity for how systems come alive. How a single typographic decision can carry an entire identity, or how negative space can do more than any mark. II’m most excited by design that is both exacting and unexpected, where cultural specificity gives precision real meaning.

When I'm not working, I'm perfecting my pickleball game or exploring new ways of making, whether that's 3D, motion, or anything else that keeps my hands and mind busy.